What Would Jesus Drink?

An Italian film production company has been forced to delay the planned Easter release of its film, 7 km from Jerusalem, under threat of legal action from Coca-Cola. The film's main character, an advertising executive who makes a pilgrimage to Jerusalem after losing his wife and his job, meets Jesus there, and offers him a can of Coke. Being an advertising executive, he thinks, "What a testimonial!"

Coca-Cola, apparently, didn't see it that way. According to a note on the film's Web site, the corporation sent a letter demanding that the scene be eliminated. The director, Claudio Malaponti, has indicated that if talks with Coca-Cola fail, he will indeed delete the scene.

(IOL)